Email marketing success

CHAPTER 1 – WHAT’S EMAIL MARKETING AND WHY YOUR BUSINESS NEEDS IT . 6 WHY YOUR BUSINESS SHOULD IMPLEMENT EMAIL MARKETING ......................................... 9 CHAPTER 2 – GETTING STARTED WITH EMAIL MARKETING .............................. 14 ESTABLISHING YOUR GOALS AND OBJECTIVES ............................................................... 14 BUILDING YOUR BUSINESS EMAIL LISTS ....................................................................... 15 CHOOSE THE TYPE OF CAMPAIGN YOU WANT TO SEND .................................................. 16 CREATING YOUR FIRST EMAIL MARKETING CAMPAIGN ................................................... 21 CHAPTER 3 – BUILDING YOUR MAILING LIST .................................................... 23 LEAD MAGNETS ..................................................................................................... 24 CHAPTER 4 – WRITING EMAILS THAT WILL INSPIRE YOUR AUDIENCE TO TAKE ACTION ............................................................................................................ 29 UNDERSTANDING YOUR AUDIENCE ............................................................................. 30 PARTS OF AN EMAIL ................................................................................................ 31 KEEPING YOUR EMAILS BALANCED ............................................................................. 33 WRITING GREAT SUBJECT LINES ................................................................................. 34 BEST PRACTICES TO FOLLOW WITH YOUR EMAIL ............................................................ 35 CHAPTER 5 – MEASURING RESULTS AND OPTIMIZING YOUR STRATEGY ........... 39 DELIVERY RATE AND BOUNCE RATES ........................................................................... 40 DEFINING YOUR GOALS ............................................................................................ 43 CONTINUOUS OPTIMIZATION .................................................................................... 44 CONCLUSION ................................................................................................... 45